The monogram pattern is made up of four ornaments – three stylised floral motifs combining the geometric with the botanical and the interlaced monogram of the company’s founder. But only when we realise that it hasn’t changed since its inception and examine it in detail do we realise how much meaning there is in it. The Monogram pattern’s familiarity has grown so great that we hardly notice it anymore. In 1888 he came up with the pattern what we now call the Monogram – using the colours of beige and brown of the previous Damier checkerboard pattern for continuity, which throughout the times would become a genuine symbol of authenticity for the brand. Louis’s son, Georges Vuitton realised that instead of geometric patterns he needed to use a pattern entirely unique to Louis Vuitton. ![]() Trying to stay ahead of imitators it was followed by two different striped designed and the Damier pattern, the alternating brown and beige squares, which was the founder – LV’s – last creation.īut the updating of patterns didn’t deter plagiarists and the company had to react either defensively or creatively. They were also stackable for the first time for long voyages as previously all trunk designs were kept rounded on top so that water can run off it. Maison Vuitton used a few different patterns prior to the Monogram – starting with the Trianon grey canvas in 1854, revolutionising the history of luggage by making it airtight, lightweight. In 1888 when it first appeared it was the first time that a manufactured object had a brand name visible on its exterior. The Louis Vuitton logo is one of the earliest symbols of modern luxury.
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